Väsen

Väsen is a clothing brand that bridges the gap between street and formal, old and new, nature and concrete.

Inspired by Scandinavian folklore the name Väsen beautifully signifies the duality of the brand, commonly used as the collective name for mythological entities it also translates to essence or something eternal and lasting. With a wordmark inspired by an old Swedish font family and a minimal yet elegant approach Väsen introduces the eternal and lasting, a philosophy grounded in timeless quality and design.

With quality fabrics built to withstand every challenge of modern life, while maintaining the fit and comfort of your wardrobe classics. Our first collection focuses on the elegance of simplicity. Taking classic pieces, such as the white t-shirt and elevating them to fit a high-end fashion lifestyle. Inspired by history, but ready for eternity Vasens first collection aims to deliver formality and elegance without losing comfort or functionality, resulting in a collection that works just as well with a suit as it does with denim, making it suitable in day-to-day work life.

Team:

Linus Ahlstedt - Video and Photography

Saga Norberg - Web and UX

Johanna Yarlett - 3D design

Esteban Donoso - Creative Director and Designer