Who? Why?
HoW?
The Story
Esteban Donoso is a designer with a passion for understanding, solving and creating design solutions that are beautiful, timeless and functional. His passion for graphic design began, unknowingly, when he was 11 years old and spent hours and hours recreating badges and game-kits for his favorite football teams on the playstation. Later on, inspired by designers such as Paul Rand, Massimo Vignelli and firms such as Blind and Chermayeff & Geismar & Haviv Donoso began his journey in graphic design, enrolling in IT and design studies at Södertörns University, Stockholm. Fueled by a desire to grow and learn Donoso combined his in situ studies with online courses in logo design, allowing him to learn methods, techniques and strategies from industry giants Chris Do and Sagi Haviv.
“The designer does not begin with a preconceived idea. Rather, the idea is the result of careful study and observation, and the design a product of that idea”
The Process
Donosos working process is based on the principles of “Design thinking”, with a focus on three steps: Empathize, Ideate, Implement. This non-linear process is completed with you, our partner, having a key-role in providing insights, feedback and approval every step of the way.
In the first step we use your insights and knowledge about your customers to create an understanding for their needs, goals and motivations. We also aline ourselves with your brand and what you stand for.
In the second step we dive deep into the exploration of your mark; Following the guidelines established together in the first step and translating those into a visual language that is appropriate for your brand and customers.
In the third step we tie everything together to create the perfect solution for you and help you implement your new logo, brand identity or strategies into the real world and guide you through the jungle that is files, sizes and more.