VIVE C’È

VIVE is a church with a global community and over 10 campuses in the U.S and Europe. VIVE Modena is the latest campus to launch.

Modena, VIVE C’È (Modena, VIVE IS HERE) is the name and identity created for the campus launch campaign. Inspired by an iconic MotoGP moment (Rossi c’è!) and displaying the traditional Modena blue and yellow, the campaign is highly targeted at the Modena community. A traditional, Italian city, home to race car manufacturing such as Ferrari and Lamborghini, but with a difficult relationship to church and religion. The campaign speaks directly to those who’ve longed for a generous, creative, bold and hospitable church and community, with a very clear message; It’s not over, VIVE is here.