Starlight Nails
Starlight Nails is a beauty salon in Stockholm, offering high quality treatments and impeccable service to a broad variety of customers.
When Starlight Nails approached us they were looking for a mark that could portray elegance and exclusivity. With an increase of male customers they also wanted a look and feel that positioned itself neutrally between, what is traditionally considered, male and female.
During our initial phase we used the input gathered with our client to create a persona along with a mood board that reflected an appropriate style for the brand. This was used as a reference for phase two were we began ideating the star logo and word mark.
As always, we strived to achieve a simple and memorable mark, a star like no other, one that could stand out amongst the crowd.
