Essenza - VOX GEN

Essenza is the first ever summer camp for VOX GEN Italy. An incredible week filled with fun and games but also self-reflection and spiritual growth.

Essenza, Italian for essence - the intrinsic nature or indispensable quality of something, especially something abstract, which determines its character.

Essenza beautifully encaptures placing God at the center of your being, making God an indispensable quality of your character and walking with Him in your day-to-day life, which is the theme for the summer camp. The visual identity is energetic, playful and colorful, with a handdrawn retro-inspired wordmark that brings forth the natural and organic context of a summer camp on the Italian countryside. The iconography is a Gen-Z trademark that paired with the overall style makes for a classic summer camp mood with a modern twist.